Danielle Lombardo


Danielle Lombardo

Web Developer (my most current information is available via LinkedIn)


Sr Manager – Digital Product Management Charles Schwab
July 2021 – present, Austin, TX
I worked on the Digital Experimentation Team (DXT) as an Optimizely AB test strategizer, builder, and coder. Used both the Optimizely Web client-side implementation, as well as the Optimizely Fullstack Feature Experimentation integrations within many Schwab application Angular code bases. I worked collaboratively with the Account Summary, Positions, Retirement, and Charitable teams, each with its unique architecture and KPIs to test against. Predominantly ran AB tests with multiple variations and variables to achieve our user research goals, but as occasions arose we would build multivariate, personalization, multi-page funnel, and painted (aka fake) door testing.
Won the Digital Disruptor Award 2023
Skills: Experimentation · Optimizely · AngularJS

Sr. Associate, UX Development Bed Bath & Beyond
April 2018 – May 2021, Union, NJ
Proficient in legacy platforms such as Oracle BCC, Endeca, and my A/B testing background, I joined the team at BBB as they were moving away from those technologies and launching a new, front end optimized, React-based website. Here my skills using Node.js, React and Redux really flourished. I am committed to collaborating with multifunctional teams to achieve business objectives.
• Designed, implemented, and monitored React components and functionality for continuous improvement.
• Communicated and developed tech feasibility documents with product managers and UX designers to translate project requirements and KPI into polished user interfaces.
• Evaluated user research to convert abstract ideas into planning tools such as journey maps, user personas, and storyboards
• Worked on both the A/B testing and personalization teams to test and integrate high ROI UI features complying with prescribed code standards, accessibility, and technical design guidelines.

Senior Web Developer Toys”R”Us
June 2016 – May 2018, Wayne, NJ
I started working at Toys“R”Us in the eCommerce Optimization department, working primarily with vanilla JS and CSS to build hotfixes and A/B Tests exclusively through Adobe Target. The company went through restructuring and I took a position as a senior frontend software engineer for the UI engineering department, with a concentration on the path to product and customer profile sections of the eCommerce web store. For a few months, I was working with J2EE technologies, JS, and CSS on the code base with Oracle ATG servers, Oracle BCC and Endeca for content management. Then as we moved to a new more contemporary and scalable platform, I was working agilely with the product and UX teams, coding with React, Redux and Node JS.

PM Tech Lead, Web Developer & Analyst Sooryen Technologies
March 2014 – May 2016 Oradell, NJ
At Sooryen, I’ve become certified as a Moovweb developer and been involved in the hiring process and developer management, participating in remote office management and delegation, client facing activities and internal growth. Brand management, creating scopes of work and analyzing the incoming data is making me a smarter developer and I can also assess the needs, goals, and future applications that would increase the clients ecommerce conversion rates.

Web Developer & Database Programmer DealerX
April 2013 – March 2014 Edgewater, NJ
Started at this position doing mostly entry-level web design work, creating paid search ad banners and maintaining client sites. In a short time, I moved forward learning more about their specific WordPress CMS based platform and now I help to maintain and add new features to it, expanding my PHP skills drastically. I also dedicate a lot of my time managing and cleaning up their heavily used databases of vehicle inventories.
Responsibilities included:
Designed with Adobe Photoshop CS6 and developed new UI for DealerX car dealership client websites (example: http://viphonda.com) with HTML5, CSS3 and JavaScript within WordPress CMS and a Foundations framework (http://foundation.zurb.com) for responsive web design
Worked with the team to develop and launch a national certified pre-owned Volkswagen website for WorldAuto (example: http://worldautocertified.com) using PHP, MySQL, phpMyAdmin, HTML5, CSS3 and JavaScript
Maintained, brainstormed and developed new features for the DealerX WordPress CMS based custom plugin using PHP
Programmed custom data importers with PHP executed via command line to clean and import large vehicle inventory feeds into MySQL databases, which run automatically with CRON jobs

Team Leader of Web Development Giovatto Advertising
April 2011 – April 2013 Paramus, NJ
Strategized, created, tested and launched email blasts, landing pages, microsites and websites for many different types of clients, including automotive dealers and technology retailers.
4 recommendations available upon request.
Responsibilities included:
Brainstorming and managing a small team of web designers and developers to carry out interactive web and digital projects for Giovatto’s variety of clients
Programmed from scratch and maintained custom Worpdress CMS themes with custom field templates and custom post types with PHP, HTML5 and CSS3
Used simplified HTML and internal CSS to program email blasts, which are functional and esthetically designed to work well in all current versions of email clients.
Built interactive advanced flash banners and applets with Adobe Flash CS6 using Actionscript 2.0 and 3.0 for paid search campaigns and large websites (example: http://www.gediabetes.com)

Graphic Design & Web Design Instructor William Paterson University
July – August ’08, ’09, ’10 Wayne, NJ
Taught over the summers, teaching for William Paterson’s Center for Continuing Education. Mostly middle school children from Paterson, NJ and other Passaic County towns, in the basics of Adobe Photoshop CS5 (which was the current creative suite at this time) and graphic design principals or Adobe Dreamweaver CS5 and beginning web design & development.
Responsibilities included:
Creating hour-by-hour lesson plans to keep each child engaged as well as challenged in projects that helped them learn the beginnings of functional design.
Before working in Adobe Dreamweaver CS5 with the students, I taught them basic HTML and inline CSS programming which made them appreciate the ease of Dreamweaver


William Paterson University of New Jersey Fall 2005 – Fall 2009
Bachelor of Fine Arts
Concentration in Graphic & Web Design GPA 3.6
Design Work
Advanced Graphic Design, Advertising Design, Computer Painting & 2D Art, Illustration: Fine Art & Design, Flash Web Design, Interactive Online Media, Package Design, Print & Publishing, Typography, Web Design and Visual Communications
Operating Systems: Mac OS X, Windows XP Professional and Windows 7
Languages: PHP, CSS, HTML, Javascript, MySQL, ActionScript 2.0 and 3.0
Software: Adobe Creative Suite (DreamWeaver, Flash, Photoshop, Illustrator & InDesign), QuarkXPress, Google Adwords Editor, Google Analytics, Microsoft Office, Fetch, Cyberduck, FileZilla, Transmit, MAMP, Sublime Text, phpMyAdmin and WordPress CMS
Other: Knowledge of Current SEO Practices, Strategic & Organizational Planning and Analytics Reporting & Website Promotion