Danielle Lombardo

Web Developer & Designer


Senior Web Developer Toys”R”Us
June 2016 – Present, Wayne, NJ

PM Tech Lead, Web Developer & Analyst Sooryen Technologies
March 2014 – May 2016 Oradell, NJ
At Sooryen, I’ve become certified as a Moovweb developer and been involved in the hiring process and developer management, participating in remote office management and delegation, client facing activities and internal growth. Brand management, creating scopes of work and analyzing the incoming data is making me a smarter developer and I can also assess the needs, goals, and future applications that would increase the clients ecommerce conversion rates.

Web Developer & Database Programmer DealerX
April 2013 – March 2014 Edgewater, NJ
Started at this position doing mostly entry-level web design work, creating paid search ad banners and maintaining client sites. In a short time, I moved forward learning more about their specific WordPress CMS based platform and now I help to maintain and add new features to it, expanding my PHP skills drastically. I also dedicate a lot of my time managing and cleaning up their heavily used databases of vehicle inventories.
Responsibilities included:
Designed with Adobe Photoshop CS6 and developed new UI for DealerX car dealership client websites (example: with HTML5, CSS3 and JavaScript within WordPress CMS and a Foundations framework ( for responsive web design
Worked with the team to develop and launch a national certified pre-owned Volkswagen website for WorldAuto (example: using PHP, MySQL, phpMyAdmin, HTML5, CSS3 and JavaScript
Maintained, brainstormed and developed new features for the DealerX WordPress CMS based custom plugin using PHP
Programmed custom data importers with PHP executed via command line to clean and import large vehicle inventory feeds into MySQL databases, which run automatically with CRON jobs

Team Leader of Web Development Giovatto Advertising
April 2011 – April 2013 Paramus, NJ
Strategized, created, tested and launched email blasts, landing pages, microsites and websites for many different types of clients, including automotive dealers and technology retailers.
4 recommendations available upon request.
Responsibilities included:
Brainstorming and managing a small team of web designers and developers to carry out interactive web and digital projects for Giovatto’s variety of clients
Programmed from scratch and maintained custom Worpdress CMS themes with custom field templates and custom post types with PHP, HTML5 and CSS3
Used simplified HTML and internal CSS to program email blasts, which are functional and esthetically designed to work well in all current versions of email clients.
Built interactive advanced flash banners and applets with Adobe Flash CS6 using Actionscript 2.0 and 3.0 for paid search campaigns and large websites (example:

Graphic Design & Web Design Instructor William Paterson University
July – August ’08, ’09, ’10 Wayne, NJ
Taught over the summers, teaching for William Paterson’s Center for Continuing Education. Mostly middle school children from Paterson, NJ and other Passaic County towns, in the basics of Adobe Photoshop CS5 (which was the current creative suite at this time) and graphic design principals or Adobe Dreamweaver CS5 and beginning web design & development.
Responsibilities included:
Creating hour-by-hour lesson plans to keep each child engaged as well as challenged in projects that helped them learn the beginnings of functional design.
Before working in Adobe Dreamweaver CS5 with the students, I taught them basic HTML and inline CSS programming which made them appreciate the ease of Dreamweaver


William Paterson University of New Jersey Fall 2005 – Fall 2009
Bachelor of Fine Arts
Concentration in Graphic & Web Design GPA 3.6
Design Work
Advanced Graphic Design, Advertising Design, Computer Painting & 2D Art, Illustration: Fine Art & Design, Flash Web Design, Interactive Online Media, Package Design, Print & Publishing, Typography, Web Design and Visual Communications
Operating Systems: Mac OS X, Windows XP Professional and Windows 7
Languages: PHP, CSS, HTML, Javascript, MySQL, ActionScript 2.0 and 3.0
Software: Adobe Creative Suite (DreamWeaver, Flash, Photoshop, Illustrator & InDesign), QuarkXPress, Google Adwords Editor, Google Analytics, Microsoft Office, Fetch, Cyberduck, FileZilla, Transmit, MAMP, Sublime Text, phpMyAdmin and WordPress CMS
Other: Knowledge of Current SEO Practices, Strategic & Organizational Planning and Analytics Reporting & Website Promotion

Personal Portfolio Website

B&W Tek Webinar Archive Site
This site as a whole was entirely designed and developed by the team I managed at Giovatto Advertising. The webinars section in particular is what I programmed solely as an add-on after the site was launched, based in WordPress CMS and the work here is PHP within the custom WordPress theme.

Endrit Hajno Portfolio Website
This was a full web project I recently did for a small freelance client. Endrit Hajno wanted me to design a minimalistic WordPress CMS theme for him that was responsive for easy viewing on all devices while highlighting his portfolio and skills. I created this theme from scratch using HTML, CSS and PHP using the WordPress CMS to make a fully functional back end that Endrit could update himself.

Crown Billiards Site
This is a site I maintain for my family’s business. It’s a constant work in progress, which I write copy for and strategize online marketing campaigns for. It’s very simplistic but as a whole this project has become the basis of my social media, marketing and web development experiments and education.